Here's Our Latest Newsletter Hot Off The Presses!
Roadmap To Success Newsletter!
Transform your course idea into reality!
Welcome to Roadmap to Success Newsletter!
Hello and welcome! I’m Marie Mason, and I’m thrilled you’ve joined our community of ambitious coaches and consultants. Our newsletter is designed to be your go-to resource for practical, actionable insights that will transform how you market and grow your business. Each week, we deliver content that’s both informative and easy to digest, covering everything from business positioning and marketing fundamentals to advanced sales techniques and client acquisition methods. Whether you’re just starting out or looking to scale, we’re here to support your journey to building the business you’ve always dreamed of. You’ll discover the latest trends in online course creation, powerful software tools to streamline your content, and marketing strategies that will have potential clients reaching out to you.
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Every issue is packed with valuable content designed to move your business forward, including featured stories and podcast highlights that bring you real-world examples and expert insights you can apply immediately. We believe learning is most powerful when it’s shared, which is why we encourage you to engage with our content and connect with fellow readers. Your experiences, questions, and feedback help shape future newsletters and make our community stronger. This isn’t just about receiving information – it’s about being part of a supportive network of like-minded professionals who are committed to growth and success. So dive in, explore our resources, and don’t hesitate to share your thoughts and successes with us!
Key Topics We Cover:
- Business positioning, strategy, and marketing fundamentals
- Lead generation, sales conversion, and client acquisition
- Course creation, podcast, and social media marketing strategies
- Business automation, customer service, and scaling techniques
- Marketing psychology, pricing strategy, and financial planning
I’m always happy to answer any questions you may have.
Warm wishes,
Marie Mason
Business Strategy Coach & Editor-in-Chief
Roadmap To Success Newsletter
Transform your course idea into reality!
Welcome to our Newsletter!
We’ll also be featuring guests from my latest podcast, inspiring stories and more! We encourage sharing your own thoughts, experiences, and feedback. Your feedback is important to us. So, without further ado, make yourself at home, enjoy the newsletter and join the conversation! We’re glad you’re here.
Our first feature story is on Sean Douglass. Sean Douglas, a former military drill instructor turned positioning strategist, believes that poor positioning—not lack of capital or hiring issues—is the real reason most businesses fail. His positioning formula centers on creating a problem that only you can solve, then developing offers that address genuine audience needs with your unique solution. Sean advocates for a “tell them the what, sell them the how” approach, where entrepreneurs give away valuable insights freely to build trust before offering paid programs that show implementation. He challenges business owners to ask themselves three daily questions: what they’re willing to do more of than anyone else, what they’ll do differently, and how they’ll connect with their audience. Sean measures positioning success by whether people automatically tag you as the go-to expert in your field on social media, indicating you’ve achieved true market authority.
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Brisbane digital marketing strategist Mark Hunter has developed a proven framework for transforming complete strangers into loyal customers who actively refer new business.
Mark Hunter’s system focuses on understanding “traffic temperatures”—recognizing that cold, warm, and hot prospects require different engagement strategies, with partner traffic through affiliate programs being his preferred approach. Mark nurtures prospects through strategic email sequences (at least three times weekly) that blend valuable content with personal storytelling, using anecdotes about his cat Prudence to naturally filter and connect with his ideal audience. He builds trust by offering “small wins”—like website mockups before full projects—that demonstrate competency and give prospects confidence without forcing unnecessary processes on eager buyers. The framework culminates in a systematic referral generation process where satisfied clients are asked about their experience first, then naturally transitioned into providing testimonials and referrals, often incentivized through formal referral programs.
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